Case Study: Marshi – Reward users for engaging with ads.

The Vision Behind Marshi

Marshi empowers users to engage with advertisements in a way that benefits them directly. Users earn free data by answering simple questions after interacting with ads. This data can be exchanged for valuable rewards like electricity vouchers or used to browse freely using the Marshi browser. The Good Coder’s approach helped bring this user-centric, innovative platform to life.

The Challenge: Overcoming Technical and Business Hurdles

Marshi needed to partner with mobile network providers to offer free data to users. The Good Coder tackled this and other technical barriers by creating a seamless data tracking, reporting, and API integration system.

The Solution: The Good Coder’s Strategic Approach

Phase 1: Diagnostics and Blueprinting

The Good Coder began with a thorough diagnostics phase, setting clear business and technical goals. We identified potential risks, outlined integration requirements, and made informed architectural choices to support Marshi’s long-term success.

Phase 2: UI/UX Design and Collaboration

With high-fidelity mockups provided by Marshi’s design agency, The Good Coder’s team implemented detailed process flows using Adobe XD to ensure a smooth user experience.

Phase 3: The Coding Phase

The Good Coder’s team focused on building infrastructure for tracking, analysis, and logging. By breaking the features into manageable components, we identified and solved critical challenges, particularly with third-party API and network integrations.

Phase 4: Project Management, Maintenance, and Enhancement

After launching Marshi a month ahead of schedule, The Good Coder continued to provide ongoing support, ensuring the platform’s growth and evolution with new features added each month.

Results: Rapid Growth and Meaningful Impact

Marshi launched a month ahead of schedule and reached 10,000 users in the first month. With dashboards and reports, Marshi’s team can monitor ad performance, user engagement, and business health, all while planning for future data-driven innovations.

The Future of Marshi: Data Commoditization

As Marshi grows, the ability to mine data and analyze user behavior opens up new opportunities for growth and refinement. The platform’s integration with mobile network providers has set a precedent for how data can be monetized in innovative and user-beneficial ways.

Conclusion: Embracing Disruptive Innovation

In a world dominated by profit-driven models, Marshi is a shining example of how technology can be used for good. By commoditising data, Marshi allows users to earn valuable rewards, creating a win-win scenario that benefits all parties.

Ready to bring your ideas to life? Let The Good Coder help you transform your vision into reality.

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